Touchdown! How the KC Chiefs Ignited Personalization to Win
About This Webinar
Reaching, engaging, and delighting millions. That’s the core mission of the Kansas City Chiefs’ marketing team. Whether in season or not, the Chiefs are planning, creating, managing, and deploying personalized content across dozens of channels at scale. But when the systems, processes, and teams who are responsible for delivering that content are disjointed, it can hinder the ability to get into market quickly.
What You’ll Learn
- Explore how the Kansas City Chiefs streamlined their content supply chain with the help of Adobe Workfront and LeapPoint
- Walk through the Chiefs journey of optimizing internal planning to accelerate content delivery
- Share how the Chiefs amped up personalization to drive seamless engagement with their fans, community, players, and more