The speed at which technology is changing and being brought to market has grown exponentially. The competition is fierce—and marketers in the high-tech industry are being asked to support extraordinary growth targets for revenue in short time frames. That means they can’t be constantly hitting “refresh” to get campaigns and content to market. Things simply need to work.
LeapPoint’s framework for Connected Work® helps marketing teams drive demand, keep pace, and build long-term customer loyalty by orchestrating people, processes, and technology across the entire marketing lifecycle.