ADOBE + WORKFRONT + LEAPPOINT = POWER TRIO
The recent acquisition of Workfront by Adobe is big news for us here at LeapPoint.
With the addition of Workfront’s powerful enterprise work management functionality, Adobe now offers an end-to-end marketing orchestration solution.
That means marketing teams get to accelerate their assets — big time.
And with LeapPoint in the mix, CMOs can enable critical connections between Workfront, Adobe Experience Cloud, and Adobe Creative Cloud for hyper-efficient, hyper-personalized, omnichannel campaign management.
LeapPoint + Adobe + Workfront = A Power Trio (almost) better than Rock ‘n’ Roll.
Together, Adobe and Workfront will provide marketers with an efficient solution to manage content, plan and track marketing campaigns, and orchestrate complex workflows across teams.
WORKFRONT: MODERN WORK MANAGEMENT
Plan your campaigns, leverage project templates and resource scheduling capabilities to identify priorities, assemble a team, and assign the work. Gain workflow efficiencies by automating best practice, standardized processes tailored to your needs.
ADOBE CREATIVE CLOUD : DESIGN & CONTENT CREATION
Creatives can receive tasks directly in Adobe Creative Cloud, create amazing content, & seamlessly upload it to the relevant Workfront project or task. Help the creative team stay organized by giving them a view into their assignments and due dates.
ADOBE EXPERIENCE MANAGER : DIGITAL ASSET MANAGEMENT
Seamlessly move assets from work-in-progress state within Workfront to finalization state within Adobe Experience Manager Assets. Collect, maintain, and share comprehensive metadata to maximize asset value.
ADOBE TARGET: RIGHT CONTENT, RIGHT AUDIENCE
Keep the entire team focused with real-time visibility into the marketing campaigns. Link experience fragments to your Workfront project, enabling hyper-personalized experiences with the right content, for the right audience.
MARKETO ENGAGE: OMNICHANNEL CAMPAIGN EXECUTION
Create integrated campaigns with a heightened focus on complex customer journeys that produce results. A simple integration means Workfront can automatically create campaigns and assets in Marketo Engage.
ADOBE CAMPAIGN : ORCHESTRATE PERSONALIZED EXPERIENCES
Automatically create cross channel campaigns using Workfront metadata to create, coordinate, and deliver dynamic campaigns through multiple channels. Seamlessly deliver uniquely tailored messages to increase marketing effectiveness.
ADOBE ANALYTICS : DRIVE FUTURE MARKETING SPEND
Collect and process data from Workfront & Adobe solutions to capture comprehensive performance statistics including data surrounding timelines, cost, and productivity of marketing efforts. Analyze your customer’s behavior across the entire journey. Direct future marketing spend by proving ROI through customer attribution, anomaly detection, and cohort analysis.
WORK WITH THE LEADER
SCENARIO PLANNER, AND FUSION
IT'S TIME TO ROCK