LeapPoint Revolutionizes the Path to Content Supply Chain
Connected Work® Helps Marketing Leaders Streamline Operations and Drive Efficiencies Across the Enterprise with Greater Success in Less Time
RESTON, Va., August 17, 2023—LeapPoint, a leading digital advisory firm, today announced its leading-edge efforts to help Fortune 1000 companies build high-functioning content supply chains, resulting in more personalized and impactful experiences for customers and employees.
As today’s consumers become increasingly savvy, marketing teams face mounting pressure to create and deliver engaging content at scale. Yet siloed systems, a lack of visibility, and barriers to cross-functional collaboration hold marketing teams back from achieving their objectives. These challenges also put a strain on the experience for the internal employees tasked with doing the creative and operational work.
“Over the last decade, we’ve seen the number of marketing solutions proliferate and marketing has invested in these solutions, hoping that it would help,” explains Nicholas DeBenedetto, CEO of LeapPoint. “Instead, it created a more chaotic environment. Now, CMOs are starting to realize that it’s time to take a step back to streamline and improve efficiency.”
Research supports this claim. According to the 2023 Connected Work Research Report, 80% of marketing leaders say they plan to improve and streamline internal operations for better efficiency. This priority edges out other marketing initiatives by more than 10 percentage points.
In response to this challenge, LeapPoint has been at the forefront of leveraging Adobe technology and the company’s proprietary Connected Work® framework to empower its clients to build a robust content supply chain that can reduce time-to-market while enhancing the quality and relevance of content delivered to target audiences.
“We understand the pressing challenges faced by modern businesses in this content-driven digital landscape,” said DeBenedetto. “Our commitment to innovation and excellence has driven us to invest extensively in developing solutions that transform traditional content supply chains into agile and adaptable systems. The result is an elevated level of customer experiences for our clients and a better experience for their employees too.”
To make it easy for clients to envision the possibilities and impact of an integrated content supply chain, LeapPoint has built a fully functioning Connected Work Sandbox and has also developed a suite of short demo videos. These videos clearly demonstrate, by persona, the value that can be achieved by integrating Adobe technology (Adobe Workfront, Adobe Experience Manager Assets and Sites, Adobe Marketo Engage, etc.), as well as building automations and connections with other industry-leading sales and marketing platforms.
The company’s CEO has also launched a newsletter, The Connected Pulse, designed to provide actionable insights for marketing leaders around how to better align people, processes, and technology.
As organizations continue to navigate the ever-evolving digital landscape, LeapPoint remains dedicated to delivering solutions built on Adobe technology that will define the future of customer experiences.
For more information about LeapPoint, visit www.leappoint.com.