April 28, 2022

Seamless Orchestration of Marketing Work: Digital Transformation for Marketing Operations in Financial Services


Financial Services organizations are making big commitments to their digital transformation efforts — to accelerate sales growth, maintain regulatory compliance, run marketing more effectively, and ensure strategic alignment across business functions. Seamlessly connecting the work across your business requires work orchestration — and a powerful work system of record in your MarTech stack.

Choosing the right system and strategically architecting it for your specific business needs can be a daunting effort, but doesn’t have to be.

In this webinar, learn from LeapPoint experts as they share how their Financial Services clients enabled Workfront to master modern work management. You’ll leave with valuable insights that you can apply at your organization, regardless of where you are in your digital work management journey.

LeapPoint Speakers

Don McAdang, Commercial Services Managing Director

Don oversees LeapPoint’s Commercial Services. With over 25 years in Financial Services marketing and strategic consulting, Don brings a seasoned leadership perspective to our Connected Work practice areas. Don is passionate about helping clients maximize their technologies to harness data that drives growth and ROI. His client engagements have included Comerica Bank, TD Ameritrade, Bank of the West, and Aflac.

Gagan Soodan, Director, Solution Architecture and Pre-Sales

Gagan leads strategic solutions and partnerships at LeapPoint. With over 12 years of technology consulting experience, Gagan has helped clients achieve greater business outcomes by seamlessly integrating their people, processes and technologies. He’s passionate about problem-solving and creating the best user experiences for clients’ customers and their internal technology users. Gagan leads numerous solutions partnerships, including Adobe Workfront, ON24 and Reputation.

Luke Alexandre, EMEA Managing Director

Luke is the Managing Director for LeapPoint EMEA and is responsible for the continued expansion in the UK and European markets with the support of our partners, such as Adobe. With over 15 years of experience solving complex problems with technology, Luke brings a wealth of knowledge that informs our partner strategy, drives customer success delivering outcomes that matter, and expands on the value and reach of Connected Work in the region.

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