May 1, 2023

Bridging the Gap Between Compliance and Marketing Teams in Highly Regulated Industries

In heavily regulated industries, such as Financial Services, compliance is an essential part of business operations. Yet despite its importance, it can often be viewed as a barrier to innovation and creativity by marketing teams.

This blog post will discuss the main reasons disconnects get created between compliance and marketing teams and offer actionable strategies organizations can use to improve collaboration and increase efficiency.

The Challenges

One of the most significant obstacles to collaboration between compliance and marketing teams is differences in objectives. Compliance teams are primarily concerned with staying within legal and regulatory boundaries, while marketing teams are focused on promoting the company’s products or services. These different goals can lead to conflicts, with compliance teams being viewed as overly restrictive, and marketing teams being seen as careless or reckless.

Another obstacle is a lack of understanding. Compliance teams may not fully grasp the goals and methods of marketing, while marketing teams may not fully appreciate the regulatory requirements of the business. Without a clear understanding of each other’s roles and responsibilities, collaboration becomes difficult (if not impossible).

The Impact

But the truth is, a lack of collaboration between compliance teams and marketing departments can have significant consequences for any business operating in a highly regulated industry. On one hand, the legal and financial risks of non-compliance can result in hefty penalties and even legal action. On the other, missed growth opportunities can lead to loss of revenue and/or stalled business growth.

Strategies for Improvement

To overcome these challenges, companies in highly regulated industries should consider implementing several strategies—ranging from small, quick wins to more involved opportunities for synergy. Here are a few examples:

  • Create a shared vocabulary that both compliance and marketing teams can understand. This will help avoid misunderstandings and ensure that all parties are on the same page.
  • Implement cross-departmental training to ensure that both compliances and marketing teams have a basic understanding of each other’s roles and responsibilities. This can foster trust and cooperation between teams.
  • Better integrate the technology tools each department uses to create, review, and publish materials in an effort to streamline the collaboration process and ensure that all parties are working with the same information and data. One example of this is bringing together Adobe Workfront and major compliance systems like Red Oak. LeapPoint has helped organizations bridge this gap by discovering, documenting, and building automated workflows between the two systems. Here’s how it works:

The obstacles to collaboration between compliance and marketing may feel significant, but with the right solutions in place, organizations can overcome them and build stronger and more efficient teams.

By focusing on technology integration, regular cross-functional training sessions, and open communication channels, you too can reap the benefits of a more streamlined and effective operation.

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