Implementing new technology without considering its impacts on your people and processes can lead to disaster. Our team acts as a trusted advisor, working with you to define success, clarify capabilities, understand processes, develop a data strategy, and make technology recommendations to help you transform the way you work.
With the number of SaaS solutions available in the market, it’s easy for enterprise marketing teams to end up with too much MarTech—often poorly implemented, overlapping, and causing a drain on resources. Enter strategic MarTech Assessments from LeapPoint. We’ll dive deep into your existing marketing technology stack, evaluating the maturity of your components, their integration points (or lack thereof), and how your existing processes and roles support the use of technology. Our assessments can be broad or specific to a certain marketing technology, catering to your unique needs.
Any successful change starts with being crystal clear and hyper-focused on the outcomes you are trying to achieve. Taking the time to clearly define success up front will save time, reduce confusion, minimize future re-work, and harness the power of purpose to help drive adoption. LeapPoint works with organizations to help you align around a shared definition of success focused on what you are trying to achieve and will help you obtain the return from the business value – whether that be revenue, personalization, or overall mission impact.
Are chaotic processes, or a lack thereof, holding your organization back? Through a series of interactive workshops, LeapPoint can help you eliminate operational silos, reduce chaos, and stop scrambling to complete tasks. We’ll break down and document your existing processes and team’s roles and responsibilities. And from there, we’ll develop an optimized way of executing work across your organization with technology as our ally in driving greater efficiency.
A platform alone isn’t enough to get everyone in the organization on the same page with how things are done. You need a clear and consistent framework for Governance that spells out the processes, rules, and standards of excellence. By setting up a Center of Excellence, you can make operations more efficient, prevent duplication, oversee things better, use resources wisely, and streamline procedures. A CoE also allows for growth and change while keeping operations consistent and steady.
Many organizations struggle with uncertainty, competing priorities, and misaligned budgets; making it difficult to grasp a big picture roadmap to success. With Road Mapping services from LeapPoint, we’ll perform multiple assessments to help your teams align on priorities and pull together your most impactful considerations to ensure long-term success. We can help with tech stack valuation, UX design, change management, budget formulation, business intelligence feedback, and more. Let LeapPoint meet you where you are, understand your unique goals and challenges, and work with you to create the visualization of your success that your teams are excited to align to.
LeapPoint’s strategists help you define success and plot the course forward. We start with strategy so all members of your organization can unify behind a clear plan.
