January 9, 2024

LeapPoint Bolsters Capabilities in Adobe GenStudio with Acquisition of Altra

Altra Brings a Wealth of Complementary Expertise in Adobe Experience Manager Sites & Assets

RESTON, Va., January 9, 2024 – LeapPoint, a leading digital advisory firm and Adobe Gold Solution Partner, today announced the acquisition of Altra, a consulting and development firm specializing in Adobe Experience Manager. This acquisition furthers LeapPoint’s commitment to helping enterprise marketing teams turn the vision of a streamlined content supply chain into reality with Adobe GenStudio.

“We are thrilled to welcome the Altra team to LeapPoint,” said Nicholas DeBenedetto, CEO of LeapPoint. “Altra’s deep expertise in Adobe Experience Manager coupled with our award-winning capabilities in Adobe Workfront enhances our ability to deliver the integrated content supply chain solutions our clients require to succeed in today’s complex marketing landscape.”

Altra has been an Adobe Solution Partner since 2013 and brings a wealth of knowledge and experience to the LeapPoint team. With the acquisition, LeapPoint will soon gain specialization in Adobe Experience Manager in addition to its existing specialization in Adobe Workfront. This expansion will also offer clients an expanded global presence that can accommodate a variety of projects, timelines, and budgets.

Altra President, Jeremy LeBoy said, “I am proud of what we have successfully built at Altra and am excited to continue our mission under the LeapPoint banner. We are confident that our clients will benefit from the expanded presence, capabilities, and expertise that we now collectively bring to the table.”

Adobe GenStudio—comprised of core applications including Adobe Workfront, Adobe Experience Manager Assets, Firefly, and Creative Cloud—allows enterprise marketing teams to streamline the way they work. However, to realize the full value of the platform, organizations turn to experienced implementation partners like LeapPoint to help them align their people and processes to the technology, as well as build sophisticated integrations and automations that drive greater efficiency and reduce time-to-market.

LeapPoint will debut more about their Adobe GenStudio service offering and the acquisition of Altra at the upcoming Adobe Summit, taking place March 26-28, 2024 in Las Vegas.

About LeapPoint
LeapPoint is a digital advisory firm focused on helping organizations connect their people, processes, and technology to improve orchestration across the entire marketing lifecycle. As an Adobe Gold Solutions Partner, LeapPoint’s expertise spans the entire Adobe Experience Cloud ecosystem. The company’s certified consultants have delivered more than 300,000 hours of Adobe-related implementations and integrations and actively support hundreds of enterprise-level clients and actively support dozens of Fortune 100 clients.

To learn more, visit www.leappoint.com.

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