October 11, 2022

Webinar: 5 Tips for Using Sentiment Data to Drive Personalization and Improve Campaign Performance

Event Details: On Demand

Competition amongst financial institutions is fierce, with limited opportunity to differentiate products in the market. One way to improve your competitive standing is by delivering improved personalized experiences at scale.

During this 45-minute session, experts from Reputation and LeapPoint explore how marketing teams can leverage voice of the customer sentiment data and expertise to operationalize learnings across departments, improve campaigns, and increase customer acquisition and loyalty.

During this webinar, you will:

  • Discover how to take the noise of data and translate it into the voice of the customer
  • Understand how customer sentiment analysis can eliminate blindspots in how you perceive your brand vs. how your customers experience interacting with your brand
  • See how a customer sentiment analysis can drive action at the brand, campaign, and local-market levels
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