Proving Marketing Value with Adobe Workfront
Already successfully using Adobe Workfront to improve their marketing processes with internal stakeholders and external agencies, a fortune 500 financial institution set a new goal for themselves. They wanted to expand their use of Adobe Workfront for more effective management across additional marketing categories of work, including compliance and marketing performance management.
The Challenge
While the organization was clear on what they wanted to achieve, they still needed to reduce disparate spreadsheets, increase accountability and expand visibility across teams.
The Approach
Having already successfully partnered with LeapPoint on their initial Adobe Workfront implementation, the institution again sought LeapPoint’s assistance. Each step— from project planning through to budget management, campaign execution, deployment— was accounted for and unified, making the implementation between Adobe Workfront and their marketing performance management system seamless.
The Outcome
Today, two-thirds of their marketing projects are tied back to their marketing performance management system, providing valuable and holistic insights into how their marketing plans and investments generate value and ROI. The marketing team can align marketing tactics to corporate objectives and create transparency and focus across organizational goals. And, with the ongoing ability to harness new data and insights, marketing leaders now have the visibility needed to maximize their marketing investments and to continue to make smart decisions about where to make future marketing investments.
