January 4, 2021
Callie Strother Appointed as LeapPoint’s Director of Demand Generation and Marketing Operations.
LeapPoint is excited to announce the addition of Callie Strother to the sales and marketing team. In this role, Callie will focus on growing LeapPoint’s marketing strategy and streamlining marketing processes tied to sales growth and business goals. Her extensive knowledge of Workfront, Adobe, and Marketo will be leveraged to further strengthen LeapPoint’s marketing practice.
Prior to LeapPoint, Callie performed a variety of strategic marketing roles at Deloitte, where she was a fellow of the LEAP 360° leadership development program, awarded to only three high performing marketing colleagues. The program provided the opportunity to work across key business teams within marketing and communications to increase leadership skills and subject matter expertise. Her background spans over 10 years with roles in many B2B industries such as financial services, engineering and technology, and professional services.
“Callie is a strategic hire for us as we focus on the exponential growth of our services, partner ecosystem, and products with a continued focus on delivering strategic, thoughtful work with our clients,” said Nicholas DeBenedetto, LeapPoint CEO. “Her experience with developing successful marketing plans and cultivating outstanding client relationships will be key to our next chapter.”
Additionally, Callie’s sales enablement experience will further strengthen LeapPoint’s Seismic and Salesforce offerings.
“As part of our expanded Adobe partnership, we are highly focused on leveraging Marketo Engage and integrations across our MarTech stack. Callie’s deep experience in marketing automation, demand generation and sales enablement will be valuable for both LeapPoint and our clients,” said Janelle Nash, Senior Director, Marketing and Sales.
Callie holds a Bachelor’s degree in Science, Communications and Public Relations from Appalachian State University.